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What is the True Cost of Bad Data for Your Business?

Zoominfo

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. The more complete and accurate the data, the more likely it is that your marketing and sales efforts will align with the needs of your target customer.

Data 130
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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Retention campaigns focused on reducing churn in the existing customer base.

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Takeaways from Pavilion’s GTM2023 Conference

Sales Hacker

There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. One example of a go-to-market motion that is growing in adoption is ecosystem-led growth.

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8 Ways to Jumpstart Your Sales Execution Today

Hubspot Sales

One of the most lucrative ways to improve your bottom line is through boosting your sales team's effectiveness — yet many companies choose to focus on aspects of the business like product velocity or customer support costs rather than dialing in on their sales execution. That said, sales execution can be elusive. Create a plan.

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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

For example: QBRs that occur right before a renewal should have different content and a different tone than those that happen after kicking off. . Otherwise, you may become complacent and miss out on subtle cues for pending churn. Over the course of a many-month sales cycle, that was refined into an acceptable solution.

Exercises 245
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Five Reasons Your Lead Generation Campaigns May Not Be Working

Pointclear

There are some big reasons why lead generation campaigns fail that must be dealt with at the outset, before sweating the small stuff. Here are my 5 reasons your lead generation campaigns may not be working: No start-to-finish process: The best lead/demand generation programs are "always-on," systematic processes.

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The 12 Essential Sales Metrics You Don’t Want to Miss

InsightSquared

CROs, and sales leaders alike, often walk into their new role blind. They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. The key is identifying the sales metrics that matter most and getting ahead of pitfalls with actions like managing dashboards correctly. .