article thumbnail

4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

More than three-quarters of event planners (78%) believe that moving forward, in-person events will pivot to hybrid models. . Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking.

article thumbnail

IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

1) TRANSITIONING FROM A FOCUS ON THE DEAL TO REVENUE If your organization is in the midst of pivoting from a focus on closing the deal (transaction) to ongoing revenue for the full client lifecycle, your go-to-market organizational approach will need to pivot too. How much training have they had to enhance their coaching skills?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

But knowing how to pivot to a modern approach isn’t obvious. Mary: “We have three priorities: customer adoption, demand generation, and pipeline progression, so those are what my sales enablement revolves around. “The top priorities for sales this year are demand generation and pipeline progression.

article thumbnail

We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Related webinar: How to Align Demand Gen and Inside Sales to Close More Deals. Ralph Barsi. ralph-barsi.

article thumbnail

How to Build An All-Star Go-to-Market Team

Highspot

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Sales Team The sales team is tasked with taking marketing generated leads and converting them into customers. Ensures consistent messaging across all touchpoints.

article thumbnail

Allego Welcomes Heather Moses as Chief Marketing Officer

Allego

Sales must adapt to stay competitive, and marketing needs to pivot with them and provide the support they need. I’ll be working with Allego’s award-winning team of marketing professionals focused on product marketing, digital marketing, demand generation, content marketing, field marketing, and more to build the brand and scale the company.

article thumbnail

VP of Sales Success Comes Down to These Two Levers

Gong.io

Now that you know your numbers, including the required 40 opportunities, get your forecast from demand generation. The next step is to funnel demand into a rhythmic sales process that every rep is equipped to execute effectively. You’ve now gotten through the bulk of implementing your revenue generation program.