Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions
BuzzBoard
MARCH 29, 2023
Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat. Bringing together internal and external prospecting data can greatly augment the return on your martech.
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