AI’s Role In Sales and Marketing
Sales and Marketing Management
MARCH 8, 2020
Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”. We have a long way to go,” Venkata says.
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