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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

Some kinds of web tracking and analysis software also allow you to pin down the specific companies that individual visitors work for to better bolster your outreach efforts. That's why website activity software is becoming a necessity. Here are some of the best website activity software available. Google Analytics.

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B2B Lead Generation 101: Strategies, Best Practices, and Software

LeadBoxer

According to the company’s content marketing blog, 80% of B2B leads generated through social media come from LinkedIn. A sizable chunk of LinkedIn users are in the position to make purchasing decisions for their companies. Of its 500 million members, 61 million are senior-level influencers and 40 million are decision makers.

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The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. You can then access this information, usually in a spreadsheet or shared directly into your CRM software. Website visitor tracking data helps your marketing efforts too. Table of Contents What is website visitor tracking?

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Why Prioritizing Buyer Intent Data Is A Must For 2021

Hubspot Sales

There's a very real possibility that today’s decision-makers will continue to research and make purchase decisions remotely — even in a post-pandemic world. You'll also see how they empower sales and marketing efforts in a "new," noisy, and fast-changing remote-first environment.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Drift chatbots come in three flavors — marketing, sales or service. 1) Outreach.io Visit their pricing page to learn more.

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How to Leverage a Customer Data Platform to Enhance Account Based Selling

Hubspot Sales

Account-based selling typically encompasses all the following functions of your business: Marketing. Your marketers and salespeople pinpoint vital stakeholders within the target company. CDPs are software solutions that are making a real splash in the sales and marketing sectors. Customer Success. Image Source.

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Ultimate Guide To Creating Your Ideal Customer Profile (ICP)

SalesHandy

Generating revenue requires building a successful marketing and sales strategy while keeping customers at the forefront. But not everyone in the market is your customer. “A is a common misconception amongst many salespeople and marketers believing they should serve everyone. A customer is a customer. Any sale is a good sale.”