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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316
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Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

we spend a lot of time looking at the future of sales as the industry is affected by artificial intelligence, and it’s an instructive example of what is likely to happen. It’s a powerful toolkit, and it will definitely change jobs, but much of what we do, especially in sales, is much more than that. At Nudge.ai Guiding Buyers.

Scale 195
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Today’s post gives the sales rep a recipe to get more from their marketing leads. Reps often hunt down new leads themselves, discounting many from marketing. Reps use their own definition of a “good” lead. But it’s marketing that has the tools and data to deliver. Marketing has to answer the call.

Lead Rank 282
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. 5 Ways Technographics Improve Sales Prospecting. 1. More informed sales conversations.

Data 177
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What is Marketing Automation?

Apptivo

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Improve Close Rates More informed sales conversations.

Data 100
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. Lean on Your Partner Networks Your business partners are your biggest advocates as you continue to operate in an increasingly competitive market.

B2B 29