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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 3. Penetrate new markets. And new markets.

Data 177
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Today’s post gives the sales rep a recipe to get more from their marketing leads. Reps often hunt down new leads themselves, discounting many from marketing. Reps use their own definition of a “good” lead. But it’s marketing that has the tools and data to deliver. scanning a new set of leads he just got from marketing.

Lead Rank 282
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Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

It’s a powerful toolkit, and it will definitely change jobs, but much of what we do, especially in sales, is much more than that. To understand the future of sales, we need to break down the role a bit and see where AI will have an effect and where it will not.

Scale 195
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What is Marketing Automation?

Apptivo

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. And new markets. What Are Technographics?

Data 100
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

CRM 178