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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Think everything from CRMs to auto-dialers.

Data 177
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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He’s definitely got that down to a T. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. I use it all the time.

Software 187
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5 Marketing Trends That will Impact 2013

SBI Growth

Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. IT related software and infrastructure needs for the new marketing engine are going to grow exponentially. Powering the new engines of marketing, as we saw in 2012, is becoming big business.

Trends 316
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. You have to have a tech stack that can support this new go-to-market motion. Partner-tech is a strategy and a category.” 3.

B2B 29
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. You have to have a tech stack that can support this new go-to-market motion. Partner-tech is a strategy and a category.” 3.

B2B 26
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What is Marketing Automation?

Apptivo

Marketing automation Definition. Marketing automation Definition. Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. Customer Relationship Management (CRM) software. Workflow automation software.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Marketing & Sales Alignment Via Shared Lead Definition. All of this is occurring in the context of the “grand effort toward revenue production.

CRM 178