Accent Technologies

JUNE 12, 2018

There are so many facets of marketing that have a direct impact on revenue. It's important as a marketer to know the tools that are available to in order to track your contribution to revenue lift. One of the most fulfilling aspects of a career in demand gen is that you can directly impact revenue generation.

Lead Rank 61

Lead Rank Marketing Qualified Lead Lead Gen Revenue 61

SalesLoft

JUNE 26, 2020

SalesLoft customer Limeade shares their best practices for how their marketing and sales teams work together to execute their account-based strategy by: . An account-based strategy is only a strategy until marketing and sales come together to hyper-focus on their top-tier accounts. Honing-in on their top tier accounts.

Account 52

Account Account Based Marketing Demand Generation Demand Generation Targets 52

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Where are the most revenues derived from? Most vertical marketing strategies start with content for demand generation and SEO activities.

Marketing 52

Marketing Strategy Collateral Case Study 52

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

SBI Growth

DECEMBER 12, 2013

View the generation of leads in context of their conversion to qualified Opportunities for the sales force. The goal should be the efficient production of qualified leads that drive revenue. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Click image to enlarge).

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

Green Lead's B2B

JANUARY 25, 2017

The sales and marketing industry is flooded with events, conferences, web events, you name it. These two guys know sales and marketing and I figured I’d most likely come back with something valuable. shifted B2B marketing focus to industrial-strength demand generation engines capable of delivering massive numbers of leads at scale.

Account 0

Account Account Based Marketing Outbound Inbound 0

Chorus.ai

APRIL 27, 2018

Talking about “the buyer” no longer makes sense for most B2B sales organizations. The part that is missing from most ABM strategies is the fact that sales has to change the way they sell too. At the end of the day if the strategy doesn’t result in revenue, who cares? ABR for Account Based Revenue.

Account Based Marketing 48

Account Based Marketing Revenue Strategy Demand Generation 48

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

JANUARY 6, 2021

If only sales and marketing were that swashbuckling in real life, right? Every crew member on a ship has a duty to perform, and it’s the same when your sales and marketing teams are aligned. Every person has a role to play if your company is going to sail smoothly along the straits of pipeline and revenue goals.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 62

Sales Hacker

MAY 20, 2019

This week on the Sales Hacker podcast, we speak with Jake Dunlap, Founder and CEO of Skaled. Skaled is a modern sales-consulting firm that helps companies implement best in class sales and marketing processes and technology. Why we need sales development. Subscribe to the Sales Hacker Podcast. We’re on iTunes.

Scale 64

Scale Intent Data Outsourcing Services Direct Mail 64

Sales Hacker

JANUARY 24, 2018

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. As a result, I am the lead generator, the SDR , and the closer. Good lead generation systems need a strong foundation.

Lead Generation 87

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 87

DiscoverOrg Sales

APRIL 23, 2019

If you’ve done your homework, that trade show is a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish! We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Sales Hacker

MAY 20, 2019

This week on the Sales Hacker podcast, we speak with Jake Dunlap , Founder and CEO of Skaled. Skaled is a modern sales-consulting firm that helps companies implement best in class sales and marketing processes and technology. Why we need sales development. Subscribe to the Sales Hacker Podcast. We’re on iTunes.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. A head of sales is a better place to start than an SDR, so they’ll get more calls. New to ABM?

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46