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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. An example of the offering is below: Content audit and map. By attending, you will get a copy of our Content Grader Tool + dozens more tools free.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Q: How can you know it’s time to take measures against recession, such as pivot toward deal efficiency? For example, your best, most active customers may pull back on expansion talks or inquire about term or price adjustments. Keep a close watch on your KPIs : win rates, average deal cycles, and pipeline coverage, for example.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Today’s winners are mastering virtual selling with an up-to-date approach to content, tools, and knowledge to help their sales teams succeed. But knowing how to pivot to a modern approach isn’t obvious. Salespeople need the right skills, the most up-to-date knowledge, and to be able to leverage whatever tools they have.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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SalesProCentral

Delicious Sales

Tools (2872). Demand Generation (181). MORE >> Tools. An example might be an analysis or testing process. There is little doubt that front-line managers are the pivotal job for sales success and that coaching is one of their critical contributions. Topics Major Topics. Sales (12918). Marketing (6398).

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Top 5 RevOps Challenges and How to Solve Them

Zoominfo

A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. Sorting through tools and datasets that don’t get the job done is a big part of why sellers are seeing more time consumed by administrative overhead.