Zoominfo
MARCH 9, 2021
These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.
Zoominfo
OCTOBER 5, 2021
These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.
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SBI
JANUARY 18, 2018
Penetrate Target Accounts for More Sales-Ready Leads – Because reply emails are coming from accounts you’re already targeting, the alternate and replacement contacts LeadGnome finds are not only within the account, but more than likely influencers and decision makers within the opportunity.
The Pipeline
APRIL 5, 2013
From where I sit, you need ask questions that penetrate the protective shield buyers have developed to protect themselves from the usual lot of overtly self-serving questions sellers ask, of course delivered in a consultative mode. Where there is a range of opinions is around what is a good question.
Zoominfo
NOVEMBER 29, 2021
While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Account penetration percentage. Intent lift.
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. We predict that people will be hesitant to travel like they did in 2019, at least until vaccinations have reached a certain penetration of the global population.
The Pipeline
MARCH 18, 2013
How many times have you watched companies go to the brink or beyond because the devil they knew was a better alternative to the one they didn’t know? It is about penetrating the barriers the buyers have erected to protect their current state. The answer is not offering the “right” or “better” solution, or in becoming their friend.
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