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8 of the Most Difficult Types of Prospects (& How to Deal With Them), According to Real Sales Leaders

Hubspot Sales

Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. Are you ready for a shocking, next-level revelation that's going to turn your world upside down? Offer them an exclusive discount that's time-based or on a first-come, first-served basis. Want more content like this?

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We talk about sales people as problem solvers, working with our customers to identify and help solve their problems. We are creating massive sales assembly lines optimizing the order taking process. ” Fast forward to today, research shows customers have a preference for minimizing sales involvement in their buying journeys.

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“Did We Do The Right Thing?” Customer Engagement, It Can Be Really Simple!

Partners in Excellence

Yet, we take them through our regimented process: SDR handoff to AE, AE to a Demo, a proposal, and then a discount to get them to order. Since sales people aren’t as helpful as they could be, they look for information and to learn through other channels. Some say all of this will displace sales people.

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Sales Heroics Are Actually Sales Failures!

Partners in Excellence

All of us revel in stories of the deal where we took dramatic actions and ultimately won–hopefully not by discounting. But the reality is that sales heroics represent a failure on our parts. Organizations that constantly win, only through sales heroics and last ditch efforts, are failing systemically! No Grin-F#!?ing

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Is The Future Of Selling PLG?

Partners in Excellence

Apparently, much of the “future of sales,” will be driven by PLG initiatives. I get why sales people revel in this. PLG is great for sales. Then we can always discount! And then there are the Chatbots, AI/ML that eliminate the need for PLG driven sales people. All Generalizations Are Wrong."

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Is The Future Of Selling PLG?

Partners in Excellence

Apparently, much of the “future of sales,” will be driven by PLG initiatives. I get why sales people revel in this. PLG is great for sales. Then we can always discount! And then there are the Chatbots, AI/ML that eliminate the need for PLG driven sales people. All Generalizations Are Wrong."

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What About Our Competitors???

Partners in Excellence

We read their reviews, reveling over the customer complaints, trying to figure out how to leverage them into our strategies. If any of the alternatives can solve the customer problem, and you can’t discount, what do you do to win? We are obsessed with our competition. We study them and their strategies.