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How Can Lack of Business Understanding Jeopardize Your CRM and Marketing Automation Implementation? [Guest Post]

SugarCRM

This “reason” applies to marketing automation platform (MAP) implementations as well. A MAP is a solution built for marketers that allows them to capture, nurture, and convert leads, maintain customers, and identify advocates. Marketing automation is an integral component of customer relationship management.

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SugarCRM’s 2022 Customer Breakthrough Awards Winners

SugarCRM

The Customer of the Year award celebrates customers who have cultivated a lasting partnership with SugarCRM by achieving significant business impacts using the platform. BrainSell also provided custom training for each of our teams and continues to advise us on complex configurations and new requests.”

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SugarConnected on Tour 2022: How Our Customers Achieve User Adoption and Eliminate Siloes

SugarCRM

Gayle Richardson , CRM and DPO Manager at Juniper Education, and Andrew Ord , Product Owner at Rightmove, joined us on our last SugarConnected on Tour panel to discuss all things CRM adoption and how their companies fuel growth with SugarCRM. Juniper Education: From Siloed Data to SugarCRM Wizards.

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This Week’s Inspiration: How One University Trains Students with Sugar

SugarCRM

You can streamline social media and email marketing. But did you know you can use Sugar to train rising sales employees, too? If you’re looking for ideas you can use to educate and train, keep reading for inspiration. Designing a New Approach for Sales and Marketing Training.

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How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Without true alignment, every email nurture campaign, whitepaper, blog, or webinar marketing produces is a wasted effort. Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives.

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Six Strategies to Masterful Marketing

SugarCRM

The difference between a good B2B marketer and a great one resides in the ability to understand the big picture of reaching your target buyers. Marketing automation systems often provide easy access to external databases for validation and cleanup. Things get even more complicated if you have limited resources.

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5 Signs that It’s Time to Switch Marketing Automation Systems

SugarCRM

The ultimate goal of marketing automation is to simplify your life as a marketer, simple as that. 5 Key Triggers that Signify Switching Marketing Automation Systems is the Right Decision. 5 Key Triggers that Signify Switching Marketing Automation Systems is the Right Decision. But what about when it’s not simple?

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