Appbuddy

JULY 14, 2022

Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. . Glad you asked. .

Email Marketing 52

Email Marketing Everest Marketing Lead Rank 52

Appbuddy

FEBRUARY 13, 2023

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

Webinar Metrics 52

Webinar Metrics Strategy Everest Email Marketing 52

Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Warm up your IP or domain .

Everest 52

Everest Segment Webinar Metrics Campaigns 52

Appbuddy

APRIL 26, 2022

Email authentication is a sender’s best defense against phishing and spoofing attacks. . Ultimately, mailbox providers (MBPs) like Gmail, Yahoo, and Microsoft have the final say in which emails get delivered and which don’t. The email marketer’s role . But it isn’t foolproof.

Everest 52

Everest How To Travel Report 52

Appbuddy

NOVEMBER 30, 2021

Make a list of all your mail servers and their IP addresses, and be sure to consider whether any of the following are used to send email on behalf of your brand: Web server . Your email service provider’s (ESP) mail server . Microsoft Exchange) . Any other third-party mail server used to send email on behalf of your brand .

How To 98

How To Microsoft Policies eBook 98

Appbuddy

JUNE 11, 2021

Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing. Since then, email senders have become more proactive when it comes to notifying their subscribers about the use of tracking technology. So, now what? Stay educated.

Email Marketing 97

Email Marketing Marketing Everest Report 97

Appbuddy

JULY 29, 2021

The definition of spoofing is the forgery of legitimate email. Although it sounds simple, it is actually a very complicated issue that can stump even the most experienced email marketer. Billions of consumer mailboxes are protected by DMARC because top MBPs such as Gmail, Microsoft, and Yahoo respect it.

Everest 98

Everest Policies Report Email Marketing 98