Partners in Excellence

APRIL 13, 2018

This morning, it was helpful as I spoke to a client/friend, I knew his company had just closed on an acquisition–something he’d been deeply involved in. Or a job change, a restructuring, any number of things give me clues of areas where clients and prospects may be struggling, that I can help. At least until now.

Smart Company 65

Smart Company Analysis Face-to-face Competition 65

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. The CRM: A Key Customer Retention Tool. Make it easy for your customers to succeed by providing the tools they need to hit the ground running. Use Automation Tools.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Sales Hacker

JULY 16, 2020

Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. Notice this part of the Axios article: “The two companies first began talking prior to the pandemic, although that was more about a partnership than an acquisition.”.

Top of Funnel 95

Top of Funnel Pipeline Scale Funnel 95

Sales Hacker

JUNE 16, 2020

LinkedIn’s sales navigator is a relationship-based digital selling tool that’s designed to help you do just that. For example, the way that Boeing made a decision to release the 737 Max without thoroughly checking it. Compare, for example, the US and South Korea. That’s a disaster.

Government 99

Government Call-back Real Estate Face-to-face 99

Zoominfo

OCTOBER 4, 2019

In recent years, we’ve seen B2C companies embrace more grassroots-style branding through personalized messaging that zeroes in on the qualities of individual consumers. On the other hand, B2B companies still seem predicated on appealing to the over-generalized “prospective customer.” Here’s an example.

B2C 182

B2C B2B Marketing Lead Rank 182

Zoominfo

OCTOBER 4, 2019

In recent years, we’ve seen B2C companies embrace more grassroots-style branding through personalized messaging that zeroes in on the qualities of individual consumers. On the other hand, B2B companies still seem predicated on appealing to the over-generalized “prospective customer.” Here’s an example.

B2C 100

B2C B2B Marketing Lead Rank 100