8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples
Zoominfo
MAY 21, 2020
Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. Use a Personal Hook.
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