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Seeing Through the Hype: Making Sense of Sales Enablement Technology

SBI

I recently had the pleasure of being the guest on the Sales Enablement Radio podcast hosted by the Brevet Group. I sat down with Brian Williams, a partner with the Brevet Group, and we discussed what Sales Enablement is (people define it in many ways) and how to navigate the complexity of the technology in the Sales Enablement space.

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Forget About Your Sales Comfort Zone [January Referral Selling Insights]

No More Cold Calling

What sales comfort zone is holding you back? Also, here’s what you might have missed from No More Cold Calling this month: Learn How to Get the Gatekeeper on Your Side. Why is getting past the gatekeeper and finding qualified leads so challenging for salespeople? The dreaded gatekeeper. That’s why we need sales managers.

Referrals 156
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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Sales velocity is a robust metric used by sales managers for good reason. It presents a snapshot of how your entire sales process is performing. This guide will explain the sales velocity formula and what it means for your business. Sales enablement tools like CRM platforms help increase sales velocity.

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Five Ways to Amp Up Direct Sales

Sales and Marketing Management

It may be true that “sales is a numbers game”, but consider whether you need to buy/develop/cultivate more leads or if you have plenty of leads but need to qualify them better. Are you speaking to decision makers or gatekeepers or influencers? Use tools and technology to automate, extend and evaluate. Sales automation.

Hiring 222
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Do You Buy Shoes?

Smooth Sale

Persevering past the gatekeepers proved to be well worthwhile. I turned to Roberta to reveal that the high-end shoe store across the street was having a fantastic sale. Later, as I returned to the office, the Sales Manager stopped me. I turned to the manager to ask: “Do you buy shoes? “Yes!”

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Your Sales Training Is Broken. Here’s How to Fix It.

Hubspot Sales

A unique tension exists in the transition from individual salesperson to sales manager that can lead to ineffective coaching. I often work with new sales managers who think, "If these tactics and scripts worked for me, they'll work for my team." A few decades ago, salespeople were gatekeepers of information.

Hiring 103
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How to Overcome the Enterprise Sales Challenge: Addressing Scalability

Showpad

While the enterprise sales definition isn’t clear cut, it’s widely understood that selling to large organizations is far more complex and requires a group effort to offer the best solutions. The bigger the company, the more gatekeepers reps have to go through to reach key stakeholders and decision makers throughout the sales process.