SBI
OCTOBER 30, 2018
I recently had the pleasure of being the guest on the Sales Enablement Radio podcast hosted by the Brevet Group. I sat down with Brian Williams, a partner with the Brevet Group, and we discussed what Sales Enablement is (people define it in many ways) and how to navigate the complexity of the technology in the Sales Enablement space.
No More Cold Calling
JANUARY 29, 2020
What sales comfort zone is holding you back? Also, here’s what you might have missed from No More Cold Calling this month: Learn How to Get the Gatekeeper on Your Side. Why is getting past the gatekeeper and finding qualified leads so challenging for salespeople? The dreaded gatekeeper. That’s why we need sales managers.
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Sales and Marketing Management
SEPTEMBER 4, 2018
It may be true that “sales is a numbers game”, but consider whether you need to buy/develop/cultivate more leads or if you have plenty of leads but need to qualify them better. Are you speaking to decision makers or gatekeepers or influencers? Sales automation. Sales operations. Sales enablement. Go get ‘em!
LevelEleven
JULY 25, 2019
Practicing this sales role-play example will help your reps ask questions that dive deeper and hone their objection, discovery, value messaging, and even negotiating skills. The Gatekeeper. Running into a gatekeeper is a fairly common sales prospecting scenario, especially when trying to get ahold of C-level decision-makers.
Smooth Sale
JUNE 14, 2018
Persevering past the gatekeepers proved to be well worthwhile. I turned to Roberta to reveal that the high-end shoe store across the street was having a fantastic sale. Later, as I returned to the office, the Sales Manager stopped me. I turned to the manager to ask: “Do you buy shoes? “Yes!”
Hubspot Sales
MARCH 4, 2019
A unique tension exists in the transition from individual salesperson to sales manager that can lead to ineffective coaching. I often work with new sales managers who think, "If these tactics and scripts worked for me, they'll work for my team." A few decades ago, salespeople were gatekeepers of information.
Showpad
JUNE 24, 2019
While the enterprise sales definition isn’t clear cut, it’s widely understood that selling to large organizations is far more complex and requires a group effort to offer the best solutions. The bigger the company, the more gatekeepers reps have to go through to reach key stakeholders and decision makers throughout the sales process.
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