Welcome, Gen A: The Age of Automation for Sales and Marketing is Here
Zoominfo
MAY 25, 2021
The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. He points out that companies often make the mistake of introducing a new tool and then failing to follow up to ensure that employees are using it effectively. The answer has little to do with the technology itself.
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