Sales and Marketing Management

DECEMBER 17, 2018

To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. In every B2B industry, the quality of customer service is closely connected to customer retention. Penetration marketing. What is penetration marketing in the first place? Prevent defection.

Retention 238

Retention B2B Strategy Penetration 238

SBI Growth

SEPTEMBER 6, 2012

Caliber’s growth depended on retaining and penetrating top clients while converting relationships with key accounts. Delivering customer satisfaction drives policy retention for carriers. We built a Key Account Sales organization that focused on customer retention first, penetration second and customer conversions third.”.

Hiring 297

Hiring Penetration Demand Generation Targets Incentives 297

Zoominfo

DECEMBER 14, 2021

If you build that type of culture, it also helps solve the retention challenge that a lot of companies are seeing,” Strickland says. Our largest accounts, we will have typically penetrated upward of 20, 50, even 100 different business units. We are very much oriented around team selling.

Hiring 100

Hiring Face-to-face Sports Scale 100

Allbound

JANUARY 22, 2020

You’ll save time and money by not needing to build out remote offices to penetrate new markets. Software companies realize that customer retention is the lifeblood of revenue generation. You can motivate partners to provide elevated customer support with your incentive program. Building brand awareness.

Scale 74

Scale Hiring Channels Microsoft 74

Hubspot Sales

OCTOBER 16, 2017

Increase retention rate. They get the security of a steady income with the economic incentive to sell. On the other hand, this structure doesn’t take into account market penetration or quantity of opportunities. That usually boosts retention. Many subscription companies use clawbacks to keep customer retention high.

Compensation 133

Compensation Hiring Salary Commission 133

Partners in Excellence

OCTOBER 27, 2014

Account Planning/Growth/Retention. Incentives/Compensation. We delivered most of that content in “paper form” because PC’s were just coming in, but penetration was very low. Performance Management/Metrics. Sales Effectiveness/Sales Efficiency. Analytics/Big Data. Gamification. Social Selling/Social Media.

Fashion 89

Fashion Face-to-face Analytics Social Media 89

Chorus.ai

MARCH 24, 2021

Companies need high strategic agility to deal with the continued market flux in the aftermath of COVID, and high retention/low churn rates are more vital than ever before. But you can make a key positive difference to your sales growth simply by analyzing your current market and taking steps to increase your penetration in that key area.

Buyer Persona 62

Buyer Persona Top of Funnel Lead Rank Discount 62