Miller Heiman Group

OCTOBER 17, 2019

In 2014, the Journal of Personal Selling and Sales Management reviewed and critiqued the Challenger model, arguing that the approach had “inherent empirical and conceptual limitations that actually represent fatal flaws.”. Challenger claims to work best in complex, fast-moving markets. Why Perspective Matters.

Customer 51

Customer Face-to-face Scale Journal 51

The ROI Guy

NOVEMBER 10, 2014

For technology solution / service providers, revenue growth remains a challenge. Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. Why Your Solutions? Percent in 2014 Gartner Forecasts 3.1%

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

The ROI Guy

JANUARY 16, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. So how well does your current content marketing help answer these key decision making questions for your buyers in a compelling and quantified way? Sources: • Gartner Forecasts 3.1%

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. Why Your Solutions? Frugalnomics in Effect So what are the real reasons behind the continued slow growth?

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. Why Your Solutions?

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

Partners in Excellence

JANUARY 29, 2013

Years ago, I was involved in developing and selling engineering design and development systems (CAD/CAM/CAE). Which brings me to sales and marketing. When I first started selling in the early 80′s, one of “THE HOT TOPICS” in selling was “solutions selling, consultative selling, customer focused selling.”

Banking 90

Banking Lead Rank Conference Engineering 90

The ROI Guy

APRIL 8, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. So how well does your current content marketing help answer these key decision making questions for your buyers in a compelling and quantified way? Percent in 2014 Gartner Forecasts 3.1%

Forecasting 65

Forecasting ROI Proposal Decision Maker 65