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Prevent a wasted marketing automation investment

Velocify

Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. The growing adoption of marketing automation presents a significant opportunity for inside sales. As marketing automation works its magic, the volume of quality leads creates more opportunity for inside sales. Terrific, right?

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Using Phone and eMail to Close Business

Score More Sales

The study was researched by Leads360. Some ideas you might want to think about heading into 2013: Do you have an inbound marketing tool or set of tools to help attract buyers? In addition to the tool(s), do you have a documented process on how to review and rate the leads that come in?

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls. What’s worse, sales will not incrementally increase in proportion to the marketing spend. If you don’t have a marketing automation tool, get one.

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3 Keys to Collaboration for Sales and Marketing

Velocify

At Sales & Marketing 2.0 in San Francisco and B2B Marketing Forum in Boston last month a common theme emerged – the idea of putting the “and” back in sales and marketing. World ) sales “and” marketing departments need to adapt and evolve.

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Moving mortgage sales from chaos to cohesion

Velocify

In my 25 years working with mortgage technology, I’ve seen some amazing innovations—online loan applications, electronic forms and disclosure statements and real-time product and pricing tools to name a few. This is why I joined Leads360. But I saw exceptions too—namely, lenders that were using Leads360’s mortgage sales CRM.

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New Leads Study Supports Quickness and Follow Up

Score More Sales

This fact is from research previously done by Leads360 , a cloud based leads management and sales automation company. I know companies where marketing holds on to leads for up to 2 days before they determine if they might be sales ready. Sales and marketing get bogged down in getting calls returned to those exhibiting interest.

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‘You’ve got mail’ – 3 tips for more effective email in selling

Velocify

Not surprisingly, the dawn of email as a remote communication tool helped put a nail in the coffin of the door-to-door sales era. Recent Leads360 research shows that nearly 20 percent of all lead records don’t include an email address. Email was new, it was exciting and it was a game changer.