Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Pointclear

FEBRUARY 2, 2011

As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. In other words: B2B marketers + social = lots of room for improvement.

Trends 180

Trends B2B Social Media Marketing 180

Hubspot Sales

DECEMBER 16, 2020

Zach Rego is the VP of Sales and Marketing at Unstack , a marketing platform software. With real estate transactions on pause, Phil and his team spent most of 2020 finding new ways to drive leads for when the real estate market began to thaw. “We The pandemic has also had a lasting impact on the length of sales cycles.

Real Estate 134

Real Estate Face-to-face Forecasting Hubspot 134

Sales Hacker

NOVEMBER 21, 2019

Marketers have been much quicker to jump on the tech-adoption bandwagon. For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Sales and marketing have always had different ways of approaching the same problems.

Ideal Customer Profile 83

Ideal Customer Profile How To Churn Face-to-face 83

Hubspot Sales

MAY 10, 2018

If you're in a company where they won't promote you, it is probably because of you -- you are not doing something required of you that will result in a promotion. Smart companies always want to keep good people. If they aren't promoting you, then the next company won't promote you either. Why is this bad advice?

Hiring 100

Hiring Hubspot Inbound Promotion 100

Your Sales Management Guru

OCTOBER 13, 2015

In recent years, organizations have gotten better at analyzing financial statements, refining manufacturing procedures, reengineering business systems and improving marketing effectiveness. Smart companies are scrutinizing their strategic sales management plans, taking a closer look at everything from their pipelines to their forecasts.

Revenue 40

Revenue Hiring System Case Study 40

Sales Hacker

JULY 16, 2020

Smart companies, and sales professionals, are leveraging their integration ecosystems to create more sales deals and attract higher valuations. If your company isn’t leveraging partnerships to drive sales — or if you could be doing more — it’s time to act. Have a look at this network map of the e-commerce partner ecosystem.

Top of Funnel 95

Top of Funnel Pipeline Scale Funnel 95