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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

Pointclear

One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. As an example, PointClear targets two contacts within each account location. In this case the prospect called us back after Email #3.

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Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?

Pointclear

Our organization has done some extensive research over the last two years trying to understand how high performing sales reps qualify [opportunities] and nurture those [opportunities] through their pipelines to higher success.

Inbound 217
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Beyond Cadence—The Importance of All Outcomes

Pointclear

At least one software company literally took PointClear’s playbook, which includes details about the multi, multi, multi approach, and turned it into a red-hot piece of software. In fact, some years ago a client closed a $1 billion deal when the prospect called us back after the 42nd touch and became a lead.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

Pointclear

That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer. Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company.

Lead Rank 157
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Dear CEO: Fix these three things and increase revenue

Pointclear

Generally speaking companies define their market too broadly, resulting in wasted time and effort applied to too many prospects. While marketing was touting these leads, proactive outbound prospecting, in fact, was producing the most cost-effective yet highly qualified sales opportunities. Budget undefined? Next-year decision?

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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Some of the reasons for this are: capacity, consistency, attrition, onboarding, peak staffing (such as to build pipeline for new reps…) but that is not what this article is about. One of the world’s largest software companies—since 2002. Global healthcare software and services company—since 2007. The word “partner” is critical.

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls. Add a telemarketing element and this alone can improve the first few stages of the pipeline, until the suspect becomes a prospect ready for sales contact.