Pipeliner
MAY 19, 2020
As an SME, you have a very personal relationship with your customers. These are requirements for a business growth that has integrity strengthened by a positive SME-customer relationship. Email marketing is a very, very personalized way to market in the digital world, hence it is the best to fit for your SME journey.
Babette Ten Haken
SEPTEMBER 11, 2018
My friend and colleague, Anthony Iannarino, recently posted an excellent article about the alarming trend on social media – especially LinkedIn – of connecting. In spite of our having no prior professional or social relationship. And possibly connect on social media platforms, as well. Something I do.
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Bernadette McClelland
NOVEMBER 26, 2014
On the other hand I have also met, albeit through social media conversations, a relatively unknown woman who set the internet on fire and in seconds, doused Kim Kardashian’s smouldering attempt to break it. Clearly a very direct, business focussed, no BS kind of guy.
Allego
SEPTEMBER 25, 2019
As a subject matter expert (SME), you have knowledge that the sales force needs to access, but the challenge is sharing information with the sales force that’s both timely and relevant. How do you measure the impact of your SME content? When things change–market conditions, competitive pressures, regulatory changes, etc.–a
Babette Ten Haken
DECEMBER 26, 2018
As a result, relying on customer told stories, whether on social media sites or as testimonials on your own website, only tells part of the real business story. Why continue to rely on how customers tell the story of your business on social media or via 5-point rating scales? is available on Amazon.com.
Babette Ten Haken
MAY 2, 2018
How often have we been quick to the social media trigger, without taking the time to qualify how customer experience impacted those survey results? She is a member of SME, ASQ, SHRM and the National Speakers Association. Publish the results. First, we read these surveys every day. Some of us rush off to tweet the findings.
Babette Ten Haken
NOVEMBER 19, 2018
How our social media actions translate to the customer : “ Yeah. ” (Note: Do we realize that our actions are not anywhere close to efficient, effective social selling?). She is a member of SME, ASQ, SHRM and the National Speakers Association. You miss my repeat business, not me.”
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