Nutshell

JUNE 22, 2020

Cold calling is great—if your prospects actually pick up the phone. Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Why should you text your prospects and customers? Both of these sales channels still have their place! What Is SMS Sales?

B2B 123

B2B Closing Follow-up Campaigns 123

Nutshell

JULY 22, 2020

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Conversion: The prospect makes a purchase and becomes a customer. Customers start at the top of the funnel and (hopefully!)

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Pointclear

AUGUST 1, 2011

As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. The creation of service-level agreements (SLAs) within a broader lead management strategy is a perfect example of such process.

Lead Management 165

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 165

SalesLoft

JANUARY 31, 2019

Guest post by Karen Rhorer , Customer Success & Sales Strategy @ Atrium. Concur, one of the oldest SaaS companies , only moved from selling CD-ROMs and traditional on-premise software licenses to a SaaS model in 2001. That is, a large quantity of high-quality prospect- or customer-facing activity will generate results.

Top of Funnel 53

Top of Funnel Face-to-face Software Software 53

OnePageCRM

MARCH 8, 2017

Ways to pitch your price to a prospect (Behavioural economics). Behavioural economics takes the irrational human into account, resulting in a quirky world of unexpected results that underscore how pricing strategies influence what we buy, and when. Founded in 2001, it took Mailchimp 8 years to grow to 85,000 users.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Tier 1: Marketing Operations and Technology Marketing Operations and Technology forms the foundation for all other marketing services.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

OnePageCRM

MARCH 8, 2017

Ways to pitch your price to a prospect (Behavioural economics). Behavioural economics takes the irrational human into account, resulting in a quirky world of unexpected results that underscore how pricing strategies influence what we buy, and when. Founded in 2001, it took Mailchimp 8 years to grow to 85,000 users.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55