Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
The ROI Guy
DECEMBER 6, 2010
An empowered buyer means that the role of sales will dramatically be impacted, requiring sales enablement and marketing to help redefine and drive a new breed of value selling professional. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects.
Let's personalize your content