2011 B2C Channels Tools 
The ROI Guy
FEBRUARY 14, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
Chili Piper
NOVEMBER 21, 2018
First, it was published in 2011. Do you realize how much has changed since 2011? The first challenge is the numerous communication channels your buyers can use to request a demo or contact sales. All of these channels make it much more difficult to measure speed-to-lead and understand how fast your reps are responding to leads.
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The ROI Guy
DECEMBER 6, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
Troops
AUGUST 7, 2018
From 2011 to 2013, he spent time in both the Arizona Diamondbacks and San Francisco Giants farm systems and had, as he put it, “a cup of coffee” at the AAA level. B2B, B2C, retail, services—you name it, Square has customers. Troops’ Slack-based tools can help your team close more deals. Square for Restaurants.
The ROI Guy
NOVEMBER 29, 2010
Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.
The ROI Guy
OCTOBER 5, 2011
A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011).
Connext Digital
AUGUST 29, 2019
B2B and B2C – 94% of customer insights and marketing professionals across multiple industries stated that personalization is extremely important for meeting their current marketing objectives. Making use of metrics and utilizing web analytics tools will help you understand the interests and behaviors of your consumers. .
Expert insights. Personalized for you.
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