2013 Marketing Pharmaceuticals Training 
Mindtickle
AUGUST 28, 2023
The intricacies of pharmaceutical products, stringent regulatory guidelines, and the critical role healthcare professionals play in decision-making create a complex environment for sales reps. With those unique circumstances in mind, the importance of effective sales training cannot be overstated.
Sales Training Connection
JULY 8, 2013
On the other side of the table with fewer sales reps seeing physicians face-to-face, physicians have come to accept the new normal – fewer free office lunches, reduction in paid speaker programs, and cuts in dollars paid for pharmaceutical and marketing research. ©2013 Sales Momentum ® LLC.
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Sales Training Connection
APRIL 25, 2014
As the marketplace shifts to value-based healthcare, BCG (in its 2013 MedTech Value Creators Report ) argues the existing business strategy providing these outcomes is no longer sustainable. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. MedTech sales.
Sales Training Connection
AUGUST 27, 2014
The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. How do you train KAMs? . ©2013 Sales Momentum ®.
No More Cold Calling
OCTOBER 13, 2016
The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”. While the benefits of inbound marketing are critical, we are also seeing periods of low buyer engagement.
Sales Training Connection
FEBRUARY 18, 2015
The pharmaceutical industry comes to mind – for example, Eli Lilly laid off a 1000 salespeople in 2013. So although the job market has clearly been improving, particularly in the last several month, the search for great jobs for new college graduates is still challenging. It is also true that the profession is changing.
The Sales Association
NOVEMBER 23, 2011
Bernadette McClelland mentors and teaches salespeople within B2B markets in Australia, NZ and India to sell more effectively, step up their sales leadership skills and become trusted advisors. While acting as the Sales Training Manager for 35 sales representatives. ► 2013. (1). Email her or visit her blog at [link].
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