2014 Demand Generation Sales Tools 
SBI Growth
OCTOBER 5, 2013
As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Spending too Much on the Wrong Things.
SBI Growth
JULY 1, 2013
You see visions of making your 2013 and 2014 sales number. If you’re like most VP-Sales, this is money you most likely don’t have. If you’re like most VP-Sales, this is money you most likely don’t have. If you want to survive as VP-Sales, these projects must get off the ground. 2) Rethink Sales Team Head Count.
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SBI Growth
OCTOBER 14, 2013
It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. You will be working with Sales to conduct buyer research.
SBI Growth
OCTOBER 19, 2013
B2B CMO''s largely do not have direct reports with expertise in demand generation. This is a major weakness heading into 2014. The specialist roles involved in executing world class B2B marketing in 2014 is complex. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful.
SBI Growth
DECEMBER 19, 2013
A few weeks ago, I was talking to an SVP of sales. He had been given an aggressive goal for 2014. I completely lost the battle on the 2014 revenue number” he said. “My The SBI Sales Initiative Assessment Tool has answers. For example, you may recognize that you have a massive demand generation problem.
SBI Growth
SEPTEMBER 4, 2013
Great CMO’s set a strategy to make the number in 2014 and beyond. Maybe the internal marketing structure failed to evolve with the customer demands. Like many marketing organizations, the sales organization doesn’t give you the time of day. Sales Qualified Lead (SQL) numbers were so low, they didn’t bother measuring it.
SBI Growth
AUGUST 4, 2013
Most HR and Sales leaders who just completed this mid-year chore would agree. It does not answer the question that is top of mind with Sales and HR leaders, “How can we improve the performance of our sales team?” A more Agile way of assessing sales talent has emerged. Sales contests and bonuses.
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