Leveraging the Pygmalion Effect to Motivate Customers
Janek Performance Group
APRIL 30, 2024
In B2B sales, motivation often drives engagement, satisfaction, and, ultimately, success. Our blog Leveraging the Pygmalion Effect to Transform Sales Teams discussed how this concept can motivate and inspire sellers. They note 71% of B2B buyers say most sales interactions feel transactional. Salesforce research offers insights.
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