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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. The CISO of 2015 has been expected to be a business leader, IT leader, finance leader, and an excellent people influencer and navigator,” says James Carpenter, CISO at Texas Scottish Rite Hospital for Children. Download now.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. You have to bear hug sales.

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6 Sales and Marketing Tips & Ideas to grow your Business

Tenfold

Examples include direct mail campaigns, advertising, public relations, and television or radio commercials. People still love video advertising, for instance. Podcast listening increased by 23 percent between 2015 and 2016. Effective marketing means more than relying on direct mail advertising or television commercials.

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How Artificial Intelligence Will Change Decision-Making For Businesses

Tenfold

Industry observers tack this resurgence to 2015, when fast and powerful parallel processing became accessible. Blippar, on the other hand, has come out with an augmented reality application that employs deep learning in real-time object recognition in 2015. It has also helped them make better advertising decisions.

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Trigger Events, Value Selling and a Little Weekend Project Involving a Power Sander

SBI

No matter how many advertisements I saw for sanders, I didn’t go out and buy one—that is, until I was hanging a custom sized door this weekend and needed to shear a little off the top corner. Alinean, as a company, is a client of Smart Selling Tools and their solution is one of our Top Sales Tools of 2015. Here’s the thing though.

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How to Build (and Nail) the Perfect Sales Presentation

Chorus.ai

Invite the Right decision-makers You don’t want to be speaking to just anyone when you’re presenting your product. Don't waste your time (and theirs) presenting to people who aren't decision-makers or who don't have a relationship to what you're selling. Also, encourage higher decision-makers at the company to attend.

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The Lead List: 13 Hot Companies To Sell To In May

Crunchbase

In addition, we’ll walk you through how to use Crunchbase’s sales prospecting software to connect with decision-makers at these companies and close deals, all in one platform. Mutiny offers a personalization website, advertising, account-based marketing and paid media optimization services.

Lead Rank 105