Cincom Smart Selling

DECEMBER 8, 2015

CPQ is part of a B2B-to-B2C sales evolution. B2B sales and marketing efforts are starting to look more and more like B2C sales and marketing efforts (more on this in #2). And companies that sell B2B are, right or wrong, benchmarking themselves against B2C counterparts. Companies are changing the way they buy.

B2C 54

B2C Call-back Consumer B2B 54

Pipeliner

DECEMBER 13, 2017

Since 2015, research by Demandbase has indicated that most marketers believe account-based marketing (ABM) is a “must have.” B2C salespeople and marketers have focused on customer experience for years. The AI tools of the future will take into account everything from sales data to CRM records, ERP system information and more.

Trends 105

Trends B2B Account Based Marketing Churn 105

Sales Training Connection

JUNE 23, 2014

Second, Millennials will outnumber Gen-Xers by 2015 and 75% of them use social networking versus 50% of Gen-Xers (and 30% of boomers). B2C-inspired customer expectations. A proliferating set of easy-to-use, free, and relevant tools has created the expectation that B2B products and solutions meet the same bar.

Lead Rank 108

Lead Rank Decision Maker B2C Trends 108

LeadFuze

JULY 16, 2019

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes it clear that CX is equally, if not more, important for B2B buyers as well. . Talking about expectations, B2B buyers seem to be much more demanding than B2C customers.

Influencer 63

Influencer B2B Customer B2C 63

The ROI Guy

JUNE 11, 2015

In discussions with the analysts, I suggested looking at B2C world, which has been ahead of B2B on its leverage of online resources and ecommerce, for evidence of how the B2B sales reps. In fact so many tools are available that many ask, why use a real estate agent, and why do agents even still exist?

Real Estate 89

Real Estate B2B Buyer Travel 89

Troops

AUGUST 7, 2018

B2B, B2C, retail, services—you name it, Square has customers. Troops’ Slack-based tools can help your team close more deals. In 2015, founder Jack Dorsey announced Square was adopting economic empowerment as a new vision for the company. Square for Restaurants. Square for eCommerce. Square sells to businesses big and small.

Top of Funnel 91

Top of Funnel Motivation Compensation How To 91

Tenfold

SEPTEMBER 19, 2017

billion global population as of July 2015, more than 3 billion use the internet. B2C does not need that one to many approach, so I would argue that social selling is more appropriate to B2B for that reason.” These days, it is no longer enough to argue that enterprise companies are too big to bother with social media.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71