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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

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How to Get Your Sales Team to Actually Use CRM Software

Hubspot Sales

You’ve decided you need customer relationship management (CRM) software. These are just some of the reasons CRMs have become such an integral part of business success today and why so many companies have invested in finding the right software for their team. Many CRM software providers operate under a freemium model — like HubSpot.

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How B2B Customer Experience can Influence Sales Growth

LeadFuze

According to research, only 14 percent of large B2B companies claimed to be genuinely customer-centric in 2016. Across all B2B markets, the ease of doing business with a supplier is a key metric for customer loyalty and satisfaction. Let us tell you how. Adopt a ‘Customer-Centric’ Business Strategy. Easier said than done, right?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The ultimate sales guide to setting and discussing pricing

OnePageCRM

One way to do this is to talk about the real-world value your product will deliver – If your HR management software can help your client save $200k on recruitment, use that as your price anchor. Why is Enterprise Software so Expensive? It’ll increase loyalty and referrals. Bundle tools that increase customer success.

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6 Consultative Selling Techniques to Close More Deals

Highspot

And these kinds of relationships can generate a lot of customer loyalty down the road. In fact, as far back as 2016, buyers were already expressing a preference for collaborative sales experiences without the standard “hard sell” tactics. Looking for tools to help your sales team become more proficient in consultative selling?