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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

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The First-Mover Advantage, Explained

Hubspot Sales

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. As the exclusive provider of inbound software, we were able to scale the company quickly from several hundred to several thousand customers. But by that time, we had a sizable lead in the market. Here are a few of my favorites.

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Customer Engagement Strategies for Millennials

LeadBoxer

According to MediaPost , 48% of Millennials used online coupons in 2016. Furthermore, mobile messaging boosts customer loyalty. From there, an organization may choose to promote personalized marketing offers or even a loyalty program. Interactions build customer loyalty. That was more than both Gen Xers and Baby Boomers.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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How to Get Your Sales Team to Actually Use CRM Software

Hubspot Sales

You’ve decided you need customer relationship management (CRM) software. These are just some of the reasons CRMs have become such an integral part of business success today and why so many companies have invested in finding the right software for their team. Many CRM software providers operate under a freemium model — like HubSpot.

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How B2B Customer Experience can Influence Sales Growth

LeadFuze

According to research, only 14 percent of large B2B companies claimed to be genuinely customer-centric in 2016. Across all B2B markets, the ease of doing business with a supplier is a key metric for customer loyalty and satisfaction. Let us tell you how. Adopt a ‘Customer-Centric’ Business Strategy. Easier said than done, right?