Sales and Marketing Management

MAY 14, 2018

InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders. They’re still using manual and ad hoc tactics to support dated sales and marketing approaches. Why does your go-to-market maturity matter?

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Hubspot Sales

SEPTEMBER 18, 2023

Timing is everything in sales. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. So what do sales trigger events look like?

Social Media 104

Social Media Google Hiring How To 104

Hubspot Sales

OCTOBER 4, 2019

Sales automation may just be the answer to all your selling woes. Overlooked an issue in your sales process for a dangerously long time? If you can relate to any — or all — of the above, you need sales automation. What is sales automation? Sales automation. improves the accuracy and accelerates your sales process.

Sales Automation 97

Sales Automation Lead Rank Lead Scoring Hubspot 97

MJ Hoffman

SEPTEMBER 26, 2018

You might be a horrible leader, but if you stay in sales long enough, you will be promoted to management. However, your chances of ascending higher — to a VP or Director of Sales position — are zero. Only successful sales managers become sales executives. What many sales managers never grasp?

Sales Management 40

Sales Management Hiring Referrals Energy 40

MJ Hoffman

SEPTEMBER 26, 2018

You might be a horrible leader, but if you stay in sales long enough, you will be promoted to management. However, your chances of ascending higher — to a VP or Director of Sales position — are zero. Only successful sales managers become sales executives. What many sales managers never grasp?

Sales Management 40

Sales Management Hiring Referrals Energy 40

Crunchbase

MARCH 1, 2023

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. They’re launching sales podcasts, YouTube channels and startups of their own. They’re creating safe spaces to empower female professionals and championing diversity in sales, both inside and outside their organizations.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Nutshell

APRIL 29, 2019

Many promises made by sales reps depend on factors they can’t control, like the delivery of a product or the specific ROI that a customer can see from a marketing campaign. And as a sales rep, you already know that long-term customers are the bread and butter of your company’s profitability. Making Promises Is a Dangerous Game.

Customer 101

Customer Top of Funnel Advertising Advertising 101