Openview

SEPTEMBER 26, 2017

I just returned from Dublin where I spoke at SaaStock 2017 (what an amazing group of founders and investors!) NetSuite is the world’s leading cloud ERP provider. Note: NetSuite has an inbound marketing engine and grew to an almost $200M/year company with no outbound prospecting. I couldn’t hire managers or reps fast enough.

Scale 73

Scale Lead Gen NetSuite Lead Rank 73

Sales and Marketing Management

JULY 25, 2017

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Author: Anna Fisher There’s no going around it. Cue the “Aha!”

Marketing 174

Marketing Lead Gen Data Construction 174

SugarCRM

JUNE 1, 2023

Sofia University switched to Sugar Sell and Sugar Market to bring their organization together in a seamless and integrated platform while continuing to highlight human experiences throughout the student journey. This led Sofia University to start looking for a CRM that would integrate with their emailing and marketing automation platforms.

CRM 26

CRM SugarCRM Marketing Lead Gen 26

Jeff Davis

JULY 26, 2017

I think that most B2B leaders across industries would agree that Sales and Marketing Alignment is a necessary transformation that needs to happen. Organizations without strong marketing and sales alignment are 2.1x as likely to see both marketing and sales teams struggling. We need to focus on creating a framework for success.

Marketing 48

Marketing Lead Gen Lead Rank Lead Scoring 48

Sales Hacker

JANUARY 18, 2018

Join 1000+ high growth and marketing leaders to learn how marketers and sales teams can better work together. When I attended the 2017, I had the opportunity to hear from keynote speakers from Salesforce, Yext and GE Digital—alongside renowned business authors like Jill Konrath and Geoffrey Moore. Start Date: 3/1/18.

Conference 87

Conference Inbound SalesForce Lead Gen 87

Cience

JULY 25, 2019

Or should you spend your time and money in order to finally adopt Conversational Marketing , dive in with technology and stand out in a sea of rivals? In today’s article, we’ll examine the pros and cons of chatbots for B2B lead generation. or for Head of Marketing: “How can CIENCE help me build email marketing strategy from scratch?”.

Lead Generation 56

Lead Generation Sales Qualified Lead Lead Rank B2B 56

Hubspot Sales

APRIL 19, 2018

In these cases, businesses are wise to invest more in marketing, advertising, and freemium product strategies. After a mammoth $110 million funding round in 2017, Grammarly today boasts both freemium and premium services. Each B2B company to issue an IPO in 2017 has embraced outbound. Initially, it had only paid accounts.

Outsourcing Services 93

Outsourcing Services Sales Outsourcing Lead Rank Hiring 93