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15 CRM Statistics You Need to Know

Pipeline

year-on-year (YoY) growth of CRM adoption According to Gartner, at the end of 2017, the revenue of CRM overtook the place of database management systems (DMBSs), making CRM the largest software market in the world. Then, in 2018, with 16% growth, CRM easily became one of the fastest-growing software and leads the market until today (2023).

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Simplifying Sales Content Management

Mindtickle

Whether it’s creating it, training reps on it, monitoring its performance, or updating it, simplifying sales content management lets sales enablement leaders focus on other programs that help sellers actually sell. Efficiency : Sales reps spend a lot of time searching for content, and this can be a drain on productivity.

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4 ways to use sales gamification in your sales process

PandaDoc

Sales managers may choose to celebrate in a more circumspect format with salespeople who prefer a softer approach. One big workaround that is often built into sales gamification tools is the idea of awarding badges and points to foster a sense of achievement on a personal level.

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Key account management strategy: Setting things in motion

PandaDoc

It’s paramount that account managers maintain a good rapport with clients. Take advantage of account management tools, such as customer relationship management (CRM) platforms. We won’t delve into the question of what is CRM and its use here, but these platforms are excellent for managing relationships with clients.

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How to create a sales playbook that drives results

PandaDoc

Even if you hire the best sales reps , this doesn’t guarantee success. You need to train them and equip them with the right strategies and tools to succeed, such as the right CRM system , and a sales playbook. In this article, we’ll be concentrating on the latter: the sales playbook and its role in the sales cycle.

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What is sales readiness? And why should you care?

BrainShark

The first version of this post originally appeared on Forbes in February 2018. Sales readiness helps answer those questions for sales reps, managers, and enablement teams. Sales Readiness In 2023. Start with sales manager enablement. What does it mean to “be ready”?

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Product knowledge essentials: Education from sales to customer

PandaDoc

Competitors An ability to compare your product or service with that of your competitors is one of a salesperson’s handy tools. According to the TBG Sales Development Report 2021 , the average annual turnover rate of SDRs within the USA dropped from 37% in 2018 to 20% in 2020, with the trend now rising again post-COVID.