InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Survey respondents represented multiple industries and ranged in size from SMB organizations to large enterprises.

Vendor 63

Vendor Analytics Report Marketing 63

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales and Marketing Management

MAY 14, 2018

These companies are leveraging account-based strategies, driving enterprise-wide alignment and use data science as a weapon. You’re likely familiar with SiriusDecisions’ Demand Waterfall, a decade-old concept. In 2017, they unveiled a significant update that added “Target Demand” as the first stage of the revenue management process.

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Vengreso

MARCH 2, 2021

For example, at Vengreso we expect the Marketing team to produce 40% of all sales leads through general marketing efforts (inbound, SEO, paid, demand generation, PPC, etc.). 62% of buyers look at a salesperson’s LinkedIn profile after they reach out initially (LinkedIn, The State of Sales 2018).

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

OCTOBER 21, 2019

Manager of Enterprise Account Development at Lucidchart. Building out a new enterprise development team, and scaling it from 3 to 14 reps over a one-year period. . Senior Director, Demand Generation at Unitrends. Enterprise Account Executive and Sales Leader at Lucid Software Inc. Andrea Johnson. Jessica Dodge.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? You head to Sales Hacker to learn some killer lead generation techniques. According to InsideSales, B2B direct mail generates a response rate of up to 65%. But if you both target marketing directors in enterprise-level organizations, it makes perfect sense.

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. Sisense With massive heaps of information available to enterprises, having a team of data scientists and a powerful crunching tool on your side becomes imperative.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52