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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

Leaders want to help their salespeople achieve goals but many leaders either don’t invest enough time up front or they don’t know how to do so in a manner that will pave the way for the most success. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M.

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20+ LinkedIn Influencers a Sales Person Must Follow in 2018 [Updated]

SalesHandy

To get that inspiration, direction, and motivation we follow mentors on social media like Twitter, Instagram or LinkedIn influencers. Gary Vee is the influencer we all know & follow at least on one social media platform. Steli Efti is mainly known for his selling skills and his attitude of never giving up on a prospect.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

This might look like: Community events Campaigns and activations Newsletters Podcasts Thought leadership and other blog content Establish your brand as a valuable, trusted resource that aligns with your product, and encourages your community to follow along by subscribing directly to your content channels.

Media 71
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Top 5 RevOps Challenges and How to Solve Them

Zoominfo

A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. Sorting through tools and datasets that don’t get the job done is a big part of why sellers are seeing more time consumed by administrative overhead.

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The Definitive Prospecting Guide for Sales Management to Grow Pipeline

Vengreso

Old school prospecting like cold calling may still work at times but it’s a numbers game (it takes about 8 calls to get someone to pick up the phone and that’s just one touchpoint). It means using every sales strategy, every tool and every channel to engage and connect with prospects. Lead Generation versus Sales Prospecting.

Pipeline 145
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Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Trends 96
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25 Must-Read Sales Blogs

Zoominfo

We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. Recommended Reading: Best 160+ Sales Tools: The Complete List (2018 Update). Not sure where to start?