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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Not All Web Traffic is High Quality.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend.

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9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot Sales

A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. Tools like Google Analytics and Ahrefs can help you find the search terms and keywords your target clients are looking for and will inspire you with fresh topic ideas. Build a blog.

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The Outbound Assist — How Outbound Tactics Make Inbound Leads Grow

Cience

However, according to Paul Koks and Online Metrics , direct traffic over 20% is a sign of incorrect Google Analytics settings. Its share in overall traffic is decreasing as Google finds new ways to attribute traffic (e.g., the email share) and marketing professionals are learning to set Google Analytics accordingly.

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What is Intent Data & How Can You Use It?

LeadBoxer

Intent data is the key to identifying those leads sooner, nurturing them earlier in their buying journey, and making more sales. In addition, 47% of buyers viewed 3-5 pieces of content before connecting with someone in sales. You’ll be able to connect with leads who your sales team might have otherwise never considered.

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Our 5 Favorite Blog Posts From Neil Patel

Zoominfo

1. How to Get Actionable Data from Google Analytics in 10 Minutes. It’s no secret that I’m a huge fan of Google Analytics. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. Check them out! It’s not just me, though.

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What is Cost Per Lead & Why You Should Be Using It

LeadBoxer

The cost per lead (CPL) is the amount of money it takes to generate a new prospective customer for your sales team from a current marketing campaign. CPL lets marketing teams know if they’re spending an appropriate amount on different avenues of acquiring new leads, such as Google Ads or Facebook Ads.