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Where Will Sales Investments Pay off in 2022?

Sales Hacker

In 2019, B2B buyers ranked access to self-service tools as the most important factor in a positive customer experience, according to a survey by B2BecNews. Tools like speech and text analytics and other voice-of-customer technology can produce meaningful insights. Conversational intelligence. Sales force automation (SFA).

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely. The digital push has changed many markets, bringing some in-line with the sales channels you can make available to them.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Technology is increasingly creating the tools your competitors are using to build new digital products and services that target and release latent demand and serve unmet needs. CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI.

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How to Use Webinars to Sell Your Online Course in 5 Simple Steps

Hubspot Sales

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. Webinars are certainly among our best lead-gen tools.

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Bringing Sales Online

Sales and Marketing Management

As was common at the time, the main sales channel was an on-the-ground sales force. Yet as the digital age dawned and consumers gained on-demand access to any product imaginable (including food storage products sold by competitors), Tupperware continued to rely heavily on offline channels. Equip them. Inspire them.

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The difference between a product-led, sales-led & marketing-led approach

Close.io

Give them the right incentives to keep using your product. Creating the first channel and communicating with your colleagues (Slack). In these companies, users—who are usually not the buyers—don’t have the time or willingness to use new tools. Marketo is a marketing automation tool that focuses on enterprise businesses.

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19 sales articles we published in 2019 that will help you win in 2020

Close.io

In this post, we look back at the sales posts and topics that sparked the most engagement in 2019. 4 sales email tools that'll help you manage lead generation, scheduling, meetings, and more. This article explores this question and details how to choose the best growth channel for your business. READ THE FULL ARTICLE ?.

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