Zoominfo

OCTOBER 13, 2021

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included).

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Nutshell

MAY 26, 2020

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? That’s direct mail. It’s 2020…Does Direct Mail Still Work? Is direct mail really worth the time and expense?

Direct Mail 140

Direct Mail Campaigns ROI How To 140

Zoominfo

OCTOBER 5, 2021

HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? As part of your go-to-market strategy, an outlined process lays out exactly how a product should be sold, where customers can purchase, and which channels to utilize.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Nutshell

AUGUST 4, 2020

We’ve divided the list into three different categories for your convenience: podcasts, YouTube channels, and blogs. Related: The BOUNDLESS 2020 reading list: 12 must-read sales and success books recommended by the experts. Ready to learn the strategies and tactics you need to succeed at sales in 2020 and beyond? Let’s dive in!

Resources 71

Resources Hiring Channels Cold Calling 71

Sales and Marketing Management

FEBRUARY 8, 2021

We need to rethink what that person’s role is if so much more is moving through a digital channel. Indeed, in a February 2020 poll by McKinsey, 43% of business leaders reported existing skill gaps, 87% predicted further skills gaps within the next five years and 56% plan to use reskilling programs to plug these gaps.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Crunchbase

MARCH 10, 2021

Now there are more channels than ever, and with technology that makes it easy to scale undifferentiated messaging, our prospects have gotten better at putting up walls and ignoring our outreach attempts. According to HubSpot ’s Industry Benchmark Data , since January of 2020, sales email sends are up roughly 62 percent.

Prospecting 98

Prospecting Scale Ideal Customer Profile Video 98

Nutshell

JANUARY 30, 2020

CRMs can also help identify which content, website landing pages, and direct mails aren’t doing well. Tracking the effectiveness of landing pages, web forms, and the quality of their leads allows marketers to make budgetary decisions related to their advertising and marketing channels.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155