No More Cold Calling

OCTOBER 13, 2016

Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

SalesLoft

MAY 7, 2020

This article is brought to you by Sendoso Content Marketing Specialist, Meira McFarquhar. Normally, 65% of consumers report that a positive brand experience is more influential than great advertising. These small, thoughtful touches can help take a prospect from cold to sold.

Buyer 64

Buyer Face-to-face Pharmaceuticals How To 64

Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. My favorite part of your recent article”. Marketing and Advertising: 25%.

Industry 138

Industry Real Estate Outsourcing Services Biotechnology 138

Hubspot Sales

NOVEMBER 29, 2021

Find gaps in your sales process where a disproportionate number of prospects fall off. For more insight on how to construct an effective pricing strategy, check out this article. If prospects are willing to pay more for your product or service, your profit margin on each sale will expand — that's pretty straightforward.

Margin 103

Margin Chemicals Real Estate Strategy 103

Chorus.ai

OCTOBER 6, 2020

Don’t start advertising and interviewing before you know what your ideal candidate looks like. For instance, this article from InsightSquared helps advance its cachet as a thought leader and also publicly establishes the attributes it most loves in sales reps. Apply the same wisdom in reverse when hiring sales representatives.

Hiring 56

Hiring Marketing Commission Ideal Customer Profile 56

Sales Hacker

JANUARY 31, 2018

In this article, I’m going to breakdown what effective sales management is from an executive standpoint. There is a pharmaceutical advertisement appearing before me now: “ Is your calendar booked back to back with customer meetings that your reps have invited you on?

Sales Management 86

Sales Management Top of Funnel Account Pharmaceuticals 86

Sales Hacker

JANUARY 13, 2021

This article was written for technology professionals who would like to learn more about OEM deal strategies and structures. For a small licensee working with a much larger company, this can be a game-changing form of advertising. One of the first questions by your prospect will be; What is the cost?

Licensing 74

Licensing Software Software Enterprise 74