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How to Use Data to Power Your B2B Sales Strategy

Sales and Marketing Management

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. So how can data power up your B2B sales strategy? Start Small. Use Your Data.

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The World of Sales and How Things are Changing

MarketJoy

So as the world around us changes, the way that we approach sales should change too. The expensive ways of advertising a product on the television and then waiting for the phone to ring has disappeared in many ways. What we need as sales professionals is an easier way to do business, a more effective and more efficient way.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. How to Retarget Your Audience with Digital Advertising.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend.

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Door-to-Door Sales: The Complete Guide

Hubspot Sales

Door-to-door (D2D) sales involves knocking on people’s doors to advertise or sell products/services. D2D sales is more commonly associated with reps visiting people’s homes. But in the case of B2B sales, reps are more likely to canvas workplaces.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She has won various awards such as Top Sales Leader, TAG One in a Millenial Awards 2016 and Power 30 Under 30 winner 2016. Trish Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. She has strong leadership experience in inside sales, field sales, operations, and marketing.

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Inside Sales vs Outside Sales

OutboundView

Let’s start with inside sales, as the rising stars in most sales organizations. . Inside Sales. Inside sales roles are extremely popular in B2B sales. First, most inside sales jobs are typically advertised as entry-level jobs and thus don’t have a high compensation attached to them.