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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

Rather than one centralized location, Reddit is made up of hundreds of thousands of subfolders that act as individual forums—referred to as “subreddits”. r/advertising. /r/Entrepreneur. Instead, it’s your reputation that matters most—and on Reddit, that reputation is referred to as “Karma”. Invest in Reddit Advertising.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. Word-of-mouth marketing, on the other hand, refers to marketing initiatives that actively influence and encourage word-of-mouth discussions about your brand, company, or products. Encourage your customers to create UGC by offering an incentive.

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The Beginner’s Guide to Referral Marketing

Zoominfo

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). Customers are 92% more likely to trust the word of their peers over traditional advertising ( source ). This is because referrals are hyper-targeted— as customers refer peers who they genuinely believe will want to buy a product or service.

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

Sellers have always relied on word-of- mouth advertising between friends and family. However, in B2B selling, referrals are more than positive reviews. What specific incentives do you offer, such as discounts or special offers? Find those who have already referred others. With referrals, the benefits are clear.

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Bad News for the Average LinkedIn Recruiter

Zoominfo

Partner with a corporate contact database or B2B data provider to research the different candidates you identify on LinkedIn. B2B Data Companies As mentioned in the previous section of this post, B2B data providers offer a wealth of information that recruiters can use to source more high-quality candidates.

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How to Get Email Lists for Marketing

eGrabber

A lead magnet is an incentive that you offer in exchange for someone’s email address. Use Paid Advertising Paid advertising can be a great way to accelerate your list-building efforts. Implement a Referral Program Encourage your existing subscribers to refer their friends, colleagues, or contacts to your email list.