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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. That makes sense.

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What Is Geo-Mapping Software And How Can I Use it With my CRM?

SugarCRM

Such tools allow businesses to identify opportunities, trends, issues, and areas worth improving. Why Your CRM Needs Geolocation Sales teams can benefit from integrating geo-mapping solutions with their CRM data. Such tools offer tremendous advantages in targeting customers in advertising and marketing campaigns.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Reach out with a suggestion on how to use some of that cash to their benefit. New Product/Service Announcement By rolling out a new product or service, a company is venturing into uncharted territory. And uncharted territory calls for different types of support -- and potentially new vendors. Introduce yourself.

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How to create an effective sales plan: Tips and examples

PandaDoc

It includes detailed information on the product — such as its features, benefits, and unique selling proposition. Another benefit of sales planning is that it aids the process of identifying new sales opportunities and potential customers. Use primary and secondary research methods to gather data about your target market.

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Guide to CRM Lead Management

Apptivo

Benefits of Lead Management using Sales CRMs. It is the influence of location, interests, regional trends, and a variety of other things that ends up in determining a customer’s decision. Maximize your marketing strategies and advertising. Benefits of Lead Management using Sales CRMs. Leads Leads everywhere?

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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Entrepreneurs, sales executives, and sales managers all benefit from writing sales plans -- whether for their business, department, or team. If you have territories, assign a sub-goal to each. You should also discuss market trends. If you sell ads, mention the rise in programmatic mobile advertising.

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What Does ZoomInfo’s Acquisition of Datanyze Signal to the Sales Industry?

Sales Hacker

Beyond the obvious though, this is an important acquisition which signals and reinforces other trends for the sales industry: RELATED: Artificial Intelligence: The Sales Renaissance is Here. For example, perhaps I sell advertising technology that’s highly complementary to other technologies in the space.