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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

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If you’re a regular reader of our B2B blog, you already know the drill. The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Therefore, marketing content is primarily used to build links and advertise. It’s that time again. Let’s get into it.

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The Lead Generation Strategy Guide

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What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Company Blog. SEO’s best friend: the blog post.

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The Lead Generation Strategy Guide

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What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Company Blog SEO’s best friend: the blog post.

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Top Lead Generation Statistics for 2018

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As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Keep reading.

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Small Business, Big Wins: Inspiring Stories of Digital Marketing Success

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For additional insights on digital marketing strategies and trends, feel free to explore our blog. Moreover, social media advertising is cost-efficient, making it an ideal choice for small businesses with tight budgets. As you peruse these stories, contemplate how these digital strategies may benefit your own clientele.

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Business Growth Marketing Liaison The Next Generation of Talent Management

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Traditional buying of advertising. Engagement talents from blogging to demand generation. Targeting knowledge and skills respective to the buying process as well as changing market trends. Cold calling. Yet with all the research about the impact of technology (mobility, social media, Web 2.0,

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

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On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. So, owned media.

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