Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Sponsor love: The ELG Conference. So, owned media. What is it? Why are SaaS companies embracing it? How do you make it work for you?
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