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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

For as long as there have been sales, there have been referrals. Sellers have always relied on word-of- mouth advertising between friends and family. Today, of course, with the internet and social media, there are countless websites for greater reach. However, in B2B selling, referrals are more than positive reviews.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Encourage your customers to create UGC by offering an incentive. Establish a referral program.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Encourage your customers to create UGC by offering an incentive. Establish a referral program.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Increase Conversion Rates Of course, the more spot-on your sales and marketing messaging and offers are, the higher your chances are of moving leads through the funnel and eventually converting them. In this way, growth marketing has evolved beyond its one-off “growth hack” origins and can contribute to sustained growth.

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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Of course, you’ll probably have more than one goal. Here are a few examples: Objective: Increase referral rates by 30% this quarter. Run three-day referral techniques workshop. Hold sales contest for referral sales. Increase commission on referral sales by 5%. Do you have a budget for sales contests and incentives?

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The Complete Guide to Creating a Facebook Sales Funnel

Hubspot Sales

This involves creating advertisements that increase your reach and generate interest among your audience. You will, of course, need to figure out which content tends to drive the best results for you. Provide Incentives for Purchase. Referral programs. Middle of the Funnel (MoFu). Bottom of the Funnel (MoFu).

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How to Build a Sales Process: The Complete Guide

Nutshell

Examples of tasks for this stage: Collect recent customer referrals Attend trade show or networking event Gather recent leads from content offers on your website Search social media for companies/executives in target industry DOWNLOAD Which tasks should your sales reps be completing at each stage in the sales process? email or phone)?